embroidery exhibition handcrafted Ayadi project funded by AICS

Empowering Palestinian Women Through Traditional Embroidery

Birzeit, August 12, 2024 – As part of our ongoing commitment to fostering sustainable development and empowerment, the Italian Agency for Development Cooperation (AICS) is delighted to highlight the successful unveiling of a vibrant exhibition of handcrafted embroidery created by beneficiaries of the Ayadi project. This initiative, generously funded by AICS and executed in collaboration with the Birzeit Vocational Training Center and the Palestinian Employment Fund, took place on August 12, 2024, at the Palestinian House of Al-Nawraj in Old Birzeit. The event was attended by a distinguished audience of officials and community members.

Alice Abdo, Project Manager of Ayadi, expressed that this exhibition transcends mere presentation—it’s a powerful platform for empowering beneficiaries by showcasing their artistic skills and integrating them with the local community. The primary aim of the Ayadi project is to equip participants with the skills necessary to transform their artistic talents into sustainable careers.

Imtiaz Abu Awwad, Sewing and Fashion Design Supervisor at the Ministry of Labor and exhibition coordinator, detailed that the training program involved 18 beneficiaries over a three-month period, encompassing 100 hours of rigorous instruction. This training included 16 traditional Palestinian stitches and culminated in a diverse array of products, such as traditional dresses, accessories, and embroidered cushions. The exhibition underscores the critical importance of preserving Palestinian heritage and continuing the art of embroidery.

Trainer Bushra Hussein from the Birzeit Vocational Training Center praised the trainees for their dedication and enthusiasm, emphasizing that initiatives like these are crucial for addressing youth unemployment and advancing vocational and technical careers in the region.

Our delegation from AICS was honored to attend the exhibition and express their admiration for the exceptional quality of the young women’s creations. This visit highlights AICS’s unwavering commitment to promoting employment opportunities and decent work for both youth and women. AICS remains dedicated to these priorities, and the Ayadi project stands as a testament to our effectiveness and ongoing support since its launch.

This exhibition vividly demonstrates the impact of collaborative efforts in achieving significant outcomes. Out of the 180 beneficiaries from the initial training course, nearly half are now embarking on their own projects, illustrating the importance of creating opportunities for young people to fulfill their aspirations.

In this context, AICS extends its heartfelt appreciation to the Palestinian Employment Fund for its essential role as a key partner in Italian cooperation. Together, we continue to make meaningful contributions toward achieving sustainable development goals.

Posted in news ENG.